This past week TJ and I headed up to NY with a car full of Run U Mother products to attend the MORE-FITNESS Marathon Expo. What a trip. We ended up getting our very professional Run U Mother sign on the Today Show and met both Meredith Viera and Natalie Morales (of course we took advantage of the opportunity to load them up with our products).
Natalie LOVED the Run U Mother concept…who knows, maybe we can get her to do a feature segment on the power of exercise in a mother’s life.
Once we came down from the high of the Today Show experience we headed off for the Expo – and wow what an experience it was. The Mothers LOVED our Run U Mother gear. So much so that we sold out of much of our inventory! They got it, they laughed and they brought back all their mother runner friends to buy it.
So here’s what we learned.
1) Moms are working it – there were 13,000 runners registered for the MORE-FITNESS half marathon and marathon and while I don’t know the exact stats (I’m trying to find out) I bet more than 60% were moms.
2) Moms work in groups – we had running group after running group come to our booth. We mothers definitely understand the power of our community and together we can make anything happen.
3) “Mompreneurs” are everywhere – we met some of the most inspiring moms who also had products at the event, like: Gracies Gear, great bras with a zipper pouch in the front to hold your iPod or money or whatever you need to hold while you run, Jiggy Skirts, a great power balance skirt, you’ve got to see it to believe it, and several more. I’m so impressed with all the ideas I saw!
And last, but not least, I was so inspired by what I saw that I have made a promise to myself to train for the MORE 1/2 Marathon next year. Not a bad goal at my age. Anybody want to join me?

oh that is excellent !!! on twitter try @todaysmoms, they are 2 producers who just wrote a book and they are very into twitter. i want to work and rep you guys b/c i love love love the saying and the idea !!!
Great contact, I’ll definitely contact @todaysmoms! As far as repping us – lord knows we need the help…give us some time to get some funding in hand and you’ll be at the top of the list to call! Thanks for the encouragement and continued support.
how FUN! Those expos always get me hyped up as well, such energy and enthusiasm for from everyone!
That is so cool you got your goodies to the hosts on the Today Show.
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ABC will announce Monday that TLC reality star Kate Gosselin will be one of the hoofers on the next round of “Dancing With the Stars,” according to a source with knowledge of the situation. At press time, the deal was virtually done for the now-divorced mother of eight to become one of the celebrities vying for the cheesetastic Mirrored Disco Ball. This will be the fulfillment of a dream for Gosselin who, on Jay Leno’s ill-fated prime-time show, said she’d like to be on “Stars” because she can’t dance. “I want to laugh at myself,” Gosselin told Leno. “I so cannot dance.”Will you Watch?
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